Demographics List for Facebook Ads Targeting

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  • Post last modified:October 29, 2021
  • Reading time:2 mins read

Demographics List for Facebook Ads Targeting Main Categories:

  • Relationship
  • Education
  • Work
  • Financial
  • Home
  • Ethnic Affinity
  • Generation
  • Parents
  • Politics (US)
  • Life Events

Relationship-

Interested In:

  1. All
  2. Men
  3. Women
  4. Men and Women
  5. Unspecified

Relationship Status:

  1. Single
  2. In a Relationship
  3. Married
  4. Engaged
  5. Unspecified
  6. Civil Union
  7. Domestic Partnership
  8. Open Relationship
  9. Complicated
  10. Separated
  11. Divorced
  12. Widowed

Education-

Education Level:

  1. College Grad
  2. Doctorate Degree
  3. High School Grad
  4. In College
  5. In Grad School
  6. In High School
  7. Master’s Degree
  8. Professional Degree
  9. Some College
  10. Fields of Study
  11. Schools
  12. Undergrad Years

Work-

Industries:

  1. Administrative
  2. Architecture and Engineering
  3. Arts, Entertainment, Sports and Media
  4. Business and Financial Operations
  5. Cleaning and Maintenance
  6. Community and Social Services
  7. Computer and Mathematics
  8. Construction and Extraction
  9. Education and Library
  10. Farming, Fishing and Forestry
  11. Food Preparation and Services
  12. Healthcare and Medical
  13. IT and Technical
  14. Installation and Repair
  15. Legal
  16. Management
  17. Military
  18. Personal Care
  19. Production
  20. Protective Service
  21. Retail
  22. Sales
  23. Science
  24. Temporary and Seasonal
  25. Transportation and Moving

Office Type:

  1. Corporation
  2. Home Office
  3. Small Office

Financial-

Income:

$40,000 – $50,000

$50,000 – $75,000

$75,000 – $100,000

$100,000 – $125,000

Over $125,000

Net Worth:

$1 – $100,000

$100,000 – $1,000,000

$1,000,000 – $2,000,000

Over $2,000,000

Home-

Home Type:

  1. Multi-Family Home
  2. Single-Family Home

Home Ownership:

  1. Homeowners
  2. Renters

Home Value:

  1. Less than $50,000
  2. $50,000 – $99,999
  3. $100,000 – $149,999
  4. $150,000 – $199,999
  5. $200,000 – $249,999
  6. $250,000 – $299,999
  7. $300,000 – $349,999
  8. $350,000 – $399,999
  9. $400,000 – $449,999
  10. $450,000 – $499,999
  11. $500,000 – $599,999
  12. $600,000 – $699,999
  13. $700,000 – $799,999
  14. $800,000 – $999,999
  15. $1,000,000 – $1,499,999
  16. $1,500,000 – $1,999,999
  17. Over $1,999,999

Household Composition:

  1. Children in Home
  2. Empty Nesters
  3. Grandparents
  4. New Teen Drivers
  5. No Children in Home
  6. Veterans in Home
  7. Working Women
  8. Young Adults in Home

Ethnic Affinity-

  1. Hispanic (US – All)
  2. Hispanic (US – Bilingual)
  3. Hispanic (US – English Dominant)
  4. Hispanic (US – Spanish Dominant)

Generation-

  1. Baby Boomers

Parents-

All Parents:

  1. Expectant Parents
  2. Parents (All)
  3. Parents (Child: 0-3 yrs)
  4. Parents (Child: 4-12 yrs)
  5. Parents (Child: 13-15 yrs)
  6. Parents (Child: 16-19 yrs)

Moms:

  1. Big-City Moms
  2. Corporate Moms
  3. Fit Moms
  4. Green Moms
  5. Soccer Moms
  6. Stay-at-Home Moms
  7. Trendy Moms

Politics-

  1. Donate to Conservative Political Causes
  2. Donate to Liberal Political Causes
  3. Politics (US Active)
  4. Politics (US Conservative)
  5. Politics (US Liberal)
  6. Politics (US Non-Partisans)
  7. Registered Voters (Democrat)
  8. Registered Voters (Independent)
  9. Registered Voters (Republican)

Life Events-

  1. Away From Family
  2. Away From Hometown
  3. Long-Distance Relationship
  4. New Job
  5. New Relationship
  6. Newly Engaged (1 Year)
  7. Newly Engaged (3 Months)
  8. Newly Engaged (6 Months)
  9. Newlywed (1 Year)
  10. Newlywed (3 Months)
  11. Newlywed (6 Months)
  12. Recently Moved
  13. Upcoming Birthday

Marketer Rashed

This Is Marketer Rashed! A Digital Marketing Expert With Over 6+ Years of Experience On Digital Marketing. CEO & Founder at "Digital Marketing MasterMind" and Madaripur Outsourcing Institute.

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