Demographics List for Facebook Ads Targeting

Demographics List for Facebook Ads Targeting Main Categories:

• Relationship

• Education

• Work

• Financial

• Home

• Ethnic Affinity

• Generation

• Parents

• Politics (US)

• Life Events

Relationship-

Interested In:

1. All
2. Men
3. Women
4. Men and Women
5. Unspecified

Relationship Status:

1. Single
2. In a Relationship
3. Married
4. Engaged
5. Unspecified
6. Civil Union
7. Domestic Partnership
8. Open Relationship
9. Complicated
10. Separated
11. Divorced
12. Widowed

Education-

Education Level:

1. College Grad
2. Doctorate Degree
3. High School Grad
4. In College
5. In Grad School
6. In High School
7. Master’s Degree
8. Professional Degree
9. Some College
10. Fields of Study
11. Schools
12. Undergrad Years

Work-

Industries:

1. Administrative
2. Architecture and Engineering
3. Arts, Entertainment, Sports and Media
4. Business and Financial Operations
5. Cleaning and Maintenance
6. Community and Social Services
7. Computer and Mathematics
8. Construction and Extraction
9. Education and Library
10. Farming, Fishing and Forestry
11. Food Preparation and Services
12. Healthcare and Medical
13. IT and Technical
14. Installation and Repair
15. Legal
16. Management
17. Military
18. Personal Care
19. Production
20. Protective Service
21. Retail
22. Sales
23. Science
24. Temporary and Seasonal
25. Transportation and Moving

Office Type:

1. Corporation
2. Home Office
3. Small Office

Financial-

Income:

$40,000 – $50,000

$50,000 – $75,000

$75,000 – $100,000

$100,000 – $125,000

Over $125,000

Net Worth:

$1 – $100,000

$100,000 – $1,000,000

$1,000,000 – $2,000,000

Over $2,000,000

Home-

Home Type:

1. Multi-Family Home
2. Single-Family Home

Home Ownership:

1. Homeowners
2. Renters

Home Value:

1. Less than $50,000
2. $50,000 – $99,999
3. $100,000 – $149,999
4. $150,000 – $199,999
5. $200,000 – $249,999
6. $250,000 – $299,999
7. $300,000 – $349,999
8. $350,000 – $399,999
9. $400,000 – $449,999
10. $450,000 – $499,999
11. $500,000 – $599,999
12. $600,000 – $699,999
13. $700,000 – $799,999
14. $800,000 – $999,999
15. $1,000,000 – $1,499,999
16. $1,500,000 – $1,999,999
17. Over $1,999,999

Household Composition:

1. Children in Home
2. Empty Nesters
3. Grandparents
4. New Teen Drivers
5. No Children in Home
6. Veterans in Home
7. Working Women
8. Young Adults in Home

Ethnic Affinity-

1. Hispanic (US – All)
2. Hispanic (US – Bilingual)
3. Hispanic (US – English Dominant)
4. Hispanic (US – Spanish Dominant)

Generation-

1. Baby Boomers

Parents-

All Parents:

1. Expectant Parents
2. Parents (All)
3. Parents (Child: 0-3 yrs)
4. Parents (Child: 4-12 yrs)
5. Parents (Child: 13-15 yrs)
6. Parents (Child: 16-19 yrs)

Moms:

1. Big-City Moms
2. Corporate Moms
3. Fit Moms
4. Green Moms
5. Soccer Moms
6. Stay-at-Home Moms
7. Trendy Moms

Politics-

1. Donate to Conservative Political Causes
2. Donate to Liberal Political Causes
3. Politics (US Active)
4. Politics (US Conservative)
5. Politics (US Liberal)
6. Politics (US Non-Partisans)
7. Registered Voters (Democrat)
8. Registered Voters (Independent)
9. Registered Voters (Republican)

Life Events-

1. Away From Family
2. Away From Hometown
3. Long-Distance Relationship
4. New Job
5. New Relationship
6. Newly Engaged (1 Year)
7. Newly Engaged (3 Months)
8. Newly Engaged (6 Months)
9. Newlywed (1 Year)
10. Newlywed (3 Months)
11. Newlywed (6 Months)
12. Recently Moved
13. Upcoming Birthday