How Many Types Of Keywords In Seo? As a Digital Marketing and SEO Expert, you need to know about these topics. No problems, we will know about this soon. At first, we know that what is a keyword? Let’s move forward together!
What is Keyword?
When an overall topic is expressed with a root word or phrase, that word or sentence is called a keyword. It is a word or sentence that describes a complete article or document of yours in one name.
Like: Suppose you don’t know anything about computers. Now you want to know about computers. So you want to search on Google for research with computers. In this time, what comes to your mind first? Then you maybe search on Google just by typing “computer” or “about computer” you also search by “what is computer” These are right? Ok! These were keywords.
Keywords example for this content above: “computer” “about computer” “what is computer” “computer history” etc.
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Why are keywords important in SEO?
Keywords are much more important for both a content owner and a content reader. Because we know that, when a person needs to know something, he searches on the search engine by typing keywords on that topic. Through this, he can easily get all kinds of information on his desired subject.
Now the question is, why was the search engine shows him the right content? Or, How was the search engine shows him the right content?
The answer to this question is given below:
How do keywords work in SEO?
Actually, When a person writes an article on his website or blog, he has a specific keyword for that article which is called the focus keyword. And we also know that there are specific keywords for each topic. Anyway, Later he used this focus keyword in various places in his article which is called “on-page optimization”.
The reason is that the content owner optimizing and posting his article follow the focus keyword on the search engine. The next time when someone searches the search engine with that focus keyword then the search engine shows him the article. This is because, the focus keyword is optimizing on the post, so the search engine was showing him the right article.
How many types of keywords are in SEO?
There are 22 types of keywords in SEO. These keywords have their extraordinary strength that can increase your SEO endeavors when utilized in various circumstances.
22 types of keywords in SEO are:
- Market segment keywords
- Customer-defining keywords
- Product keywords
- Branded keywords
- Competitor keywords
- Geo-targeted keywords
- Long-tail keywords
- Short-tail keywords (also known as head keywords)
- Mid-tail keywords
- Primary keywords
- Related or LSI keywords
- Broad match keywords
- Exact match keywords
- Phrase match keywords
- Negative keywords
- Informational keywords
- Transactional keywords
- Navigational keywords
- Organic Keywords
- Buying intention keywords
- Knowing intention keywords
- Commercial Intent Keywords (also known as Buyer intent keywords)
In terms of volume and competition, the keyword can be divided into 6 parts:
- High competitive Keywords
- Medium competitive Keywords
- Low competitive Keywords
- High volume Keywords
- Medium volume Keywords
- Low volume Keywords
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Every keyword Describe with Examples:
Market Segment Keywords:
Market segment keyboards are keywords that uniquely distinguish a niche or industry:
Example: car (it’s an auto industry)
Customer-Defining Keywords:
Customer-defining keywords are keywords that specifically identify the customer. It identifies the customer’s gender, age, etc.
Example: (car for women)
Product Keywords:
When a particular product name of a favorite company is used as a keyword, it is called product keywords. These keywords directly refer to a company’s products or services.
Example: (Toyota corolla)
Branded Keywords:
When a company name is used as a keyword, it is called a brand keyword. Brand keywords are often a combination of company name and product.
Example: (Toyota, Toyota car)
Competitor Keywords:
Competitor keywords are a business name or a business’s product for another business.
Example: (for Toyota, a competitor keyword could be BMW Car)
Geo-Targeted Keywords:
When a keyword identifies a location that is a Geo-targeted keyword. Users can use these keywords are looking for results that are near them.
Example: (car store, car store near me)
Head Keywords or Short-Tail Keywords:
Head keywords, also known as Short-Tail Keywords, are popular keywords, it’s search volume very high. These keywords are usually one or two words, and they are very competitive to rank on Google.
Example: (best car)
Mid-Tail Keywords:
Mid-Tail Keywords are mostly like as Short-Tail keywords, but it’s usually between Short-Tail and Long-Tail Keywords.
Example: (best car 2021)
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Long-Tail Keywords:
Long-tail keywords are the longest search keywords that are like a sentence and these keywords are very targeted to a specific topic or audience. Most of the Long-tail keywords are low competitive Keywords.
Example: (best car 2021 for man)
Primary Keywords:
It identifies a specific topic or niche.
Example: (lady car)
Related Keywords or LSI Keywords:
Related keywords or LSI keywords (latent semantic keywords) are keywords that are semantically related to, or variations, or synonyms of, a primary keyword.
Example: If the primary keyword is lady car, then related keywords could be: lady car reviews, lady car sales, and best lady car etc.
Broad Match Keywords:
A broad match keyword is a keyword you target in a Google Ads search campaign. When a keyword is set as a broad match keyword, it tells Google to show your ad for any search that is a variation of that keyword.
Example: An ad for the broad match keyword car would show during searches for terms such as car, car for sale, car store, or buy car etc.
Phrase Match Keywords:
A phrase match keyword is a specific search phrase you target in a Google Ads search campaign.
Example: An ad for the phrase match keyword lady car would show during searches for terms such as lady car sale, lady car stores, and stores for lady car.
Exact Match Keywords:
An exact match keyword is a specific keyword you target in a Google Ads search campaign. When a term is set as an exact match keyword, it tells Google to only show your ad if the search is extremely closely related to the exact match keyword.
Example: An ad for the exact match keyword lady car would show for searches for terms like lady car, or car for lady.
Negative Keywords:
Negative keywords are keywords that you intentionally exclude from search campaigns within Google Ads.
Example: If a broad match keyword is car sale and the ad is only relevant to lady car, negative keywords could be men’s car, car for guys, or men’s car sale.
Informational Keywords:
Informational keywords, or “know” keywords, are keywords users search for when they want to find information or know about a topic.
Example: what’s the best car brand
Navigational Keywords:
Navigational keywords, or “go” keywords, are terms users search for when they want to visit a website for a specific brand.
Example: Toyota corolla car
Transactional Keywords:
Transactional keywords, or “do” keywords, are terms users search for when they are ready to make a purchase.
Example: best deals on Toyota corolla car
Organic Keywords:
When someone begins a search on Google then Google automatically shows below there are many keywords it’s called Organic Keywords of Google suggested keywords. Basically, Google shows it based on the popularity of other users’ searches.
How to use many types of keywords properly in your SEO blogs or a webpage?
Once upon a time, I was sent a suggestion mail to my client: The main content of the mail was, how to use keywords properly in his posts?
Exactly I picked up my mail here:
In fact, it would take a long time to see it all, so I’m telling you about a single post here, which is the number no 1 post in DealHifi.
You made your first post on DealHifi “Home for Sale”
Here is your main keyword is “home for sale”
“Home for sale” This keyword the monthly search volume of 673,000+
Here is your post: https://www.dealhifi.com/blog/1
And this is the link to this post: https://www.dealhifi.com/blog/1 (is it good for SEO?)
It can never be an SEO-friendly URL. This is how all your links are given.
The permalink could be like that: https://www.dealhifi.com/home-for-sale (and this an SEO-friendly link)
Whatever, Let’s talk about the mine point:
When a post is properly SEO optimized, it has the potential to rank in Google.
There are some mandatory on-page formulas that must be complied with a post. Like below:
- The permalink of the post must have the mine keyword.
- The image of the post must have the mine keyword as alt-tag.
- The main heading ( H1 also H2, H3) of the post must have the mine keyword.
- There will be a reference link/outbound link in the middle of the post.
- There will be an internal/inbound link in the middle of the post.
- The first paragraph of the post will contain the main keyword.
- Depending on the length of the post, the base of the main keyword will be using a few more times.
- Keyword density/Keyword cannibalization – These have to be fixed.
- Need to add an optimized meta title to this post.
- Also, Need to add an optimized meta description.
- Make sure to include structured data markup.
- Finally, Need to use more related keywords etc.
In this way, you have to optimize every post. Then working off-page SEO will have the possibility to rank it on Google. Moreover, no matter how much you do link building, increasing backlinks will not be of any use.
22 types of keywords in SEO
Hopefully, in the meantime, you understand how to use keywords properly on your blog post or website. And How Many Types Of Keywords In Seo.
You know all about SEO keywords. I hope you enjoy this topic. Thank you very much for your time. Stay with us to get the latest SEO update information. Enjoy our free SEO tool here: Website SEO Checker. Thank you!